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We are now officially Brainkind

Brainkind launches today; the new name for The Disabilities Trust

Brainkind has launched

  • Brainkind is the UK’s leading charity helping people to thrive after a brain injury
  • New brand has been co-produced with input from those we support, stakeholders and our team
  • Changes are needed to become an advocating voice for people with acquired brain injuries and neurological conditions
  • New brand reflects our values and new ways of working

Over the last 40 years, The Disabilities Trust has changed the lives of countless people and made huge strides in research and campaigning. The name leaves a legacy we are proud of. However, as we enter a new phase for the charity, we are focussing on acquired brain injuries and neurological conditions and it is time for our brand to change to reflect that.

We are committed to providing personalised, compassionate treatment and care across the UK led by our team of clinical experts. They include physiotherapists, speech and language therapists, occupational therapists and psychologists. This means that the people we support are able to live more independently to work towards their goals – whatever they might be.

Our services include physical and cognitive rehabilitation as well as educational and emotional support designed to empower people and their families. We have worked with our creative agency since 2022 to develop a brand that tells the story of who we are, representing how our dedicated teams feel about the work they do. After consulting with staff, people we support, commissioners and other supporters to get their view on a name, we then began work on the brand story.

This story, together with the name and visuals, was essential to creating our new identity as an organisation, delivering our strategy to build positive co-produced services, leading-edge clinical practice and drive social change around brain injury.

“Our brand should communicate a feeling to those who need our services and their families. Our vision is for a world where life after brain injury is a life well lived; whether through our rehabilitation and care services or because of our social change work. We believe we now have a brand which truly reflects our values and the needs of the people we support. We want to appeal to our existing audiences but also to new fundraising groups and new generations of people who will help us standout in the care and charity sectors – and this new brand will help us to reach them.” Richard Jane, Director of External Affairs, Brainkind

Richard added “As our new name, Brainkind is short, memorable, strongly indicates who we are and, importantly for a modern brand, works well on digital platforms.”

Contributing to the rebrand was an incredible experience. The new brand will play a pivotal role in reshaping perceptions and tearing down barriers associated with acquired brain injuries. Ben and I felt very proud to be a part of this process. We know that Brainkind will be in people’s minds when they think about charities that are dedicated to improving the lives of people with an acquired brain injury, their families and friends.” Beth Giblin Team Leader at Brainkind Victoria House

“Being part of the rebrand was a really cool. Getting to listen to people’s creative ideas and then to picking out my favourite was something I really enjoyed and I am happy with the outcome.” Ben, Brainkind Victoria House

“I am really proud of our new brand, the change it signifies and the positive future it will help establish for the organisation and the people we support. This is an exciting time for Brainkind, and we are delighted that our new brand reflects who we are and our big ambitions. Our new strategy focusses on impact and reach – both within our services and beyond, and our new brand will help us achieve that. Our new, state-of-the-art, 40-bed, Brainkind Neurological Centre York that we will be opening later this year encapsulates this new beginning and we are really on the cusp of an exciting new era.” Irene Sobowale, CEO Brainkind

For all media enquires or Anastasia Fawcett 07785 938 322

Notes to Editors

About Brainkind

Brainkind (formerly The Disabilities Trust) is the UK’s leading charity helping people thrive after a brain injury.

We provide innovative rehabilitation and ongoing support to ensure life after brain injury and with other neurological conditions can be a life well lived.

With over 40 years’ experience and expertise in brain injury and neurorehabilitation, we understand how a brain injury can challenge every aspect of life. At Brainkind, we are committed to providing personalised, compassionate treatment and care. Led by a team of clinical experts, our services include physical and cognitive rehabilitation, occupational therapy as well as educational and emotional support designed to empower an individual as well as their families.

Our services provide a range of treatment, support, and care for people with brain injuries and other neurological conditions. We support people with immediate rehabilitation following hospital treatment, helping them regain lost skills or to find new ways of compensating for lost abilities, as well as providing long term care.

With experts including physiotherapists, speech and language therapists, occupational therapists, psychologists and more, our teams provide the care and treatment you need, helping the people we support to live more independently or to meet your goals, whatever they might be.

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